Many businesses rely on Facebook advertising to drive sales, increase brand awareness and engage an audience. If your target audience uses Facebook, chances are it’s a good platform for your business to utilise too.
If you’re new to Facebook Ads or want to see what else it can do for your business, check out the 8 types of Facebook advertising campaigns below to get started.
1. Video Ads
Video ads show a single video to users and can be a powerful way to grab attention.
Videos tend to have higher engagement compared to photos or text based advertisements, so they can be really effective if done well.
Just keep in mind that actually creating a high quality video can be time consuming and tricky if you don’t have experience. If you don’t have the budget to invest in a video, consider using an image slideshow or carousel instead.
Pro tip: keep your videos short and punchy otherwise you risk losing the attention of your audience. Fifteen seconds and under tends to be best.
2. Blog Post Ads
If you’re looking to keep audience engagement high and move people along in the sales funnel, consider regularly promoting the blog posts you publish on your website.
You might already share links to your blog posts on Facebook, but actually promoting or “boosting” these posts can help drive up engagement and help you get higher quality leads.
Depending on the particular blog post you are promoting, you might want to target people who already know about you so they’ll keep your brand top of mind.
Other types of blog posts might be more suited to engaging new audiences. Use Facebook’s targeting features to streamline your audience for the biggest impact.
3. Carousel Ads
Carousel ads let viewers flick through a series of images or videos. Each one has its own heading, link or description so you can take potential customers through a journey.
For example, if you wanted to explain one of your services, you could make each image one stage of the process.
Carousels are also a great way to introduce an audience to a wide variety of products or services because each video or image can link out to a different landing page.
For example, a creative agency could use each photo to introduce the audience to their services of graphic design, content creation and social media management.
Pro tip: show the best performing image or video first for better engagement.
4. Instant Experience Ads
When someone taps onto an Instant Experience Ad, they’re taken immediately to a full screen version of the ad to minimise distractions and lead them along the sales journey.
They’ll even be able to zoom in and out on images using their fingers. Plus, the load time is very fast to help improve the experience.
You can use Instant Experience with videos, image carousels, product collections and more. This lets you customise the experience to better target your audience.
Keep in mind that setting up Instant Experience ads can be a little tricky and time consuming if it’s your first time using Facebook Ads.
5. Collection Ads
Collection ads let you show off your products in a full screen experience. They’re great for retail businesses including clothing brands, homewares stores and online stores with niche products.
Collection ads are designed to take your customers straight from their Facebook feed to an Instant Experience where they can scroll through your products and make a purchase right from the app.
You can almost think of Collection ads as a mini store. Each product has a cover photo and four product images to help you close the sale.
Keep in mind that Collection ads work great for mid to large retail stores. If you only sell a small number of products or services, there might be more effective Facebook Ad types for you.
6. Lead Ads
Lead Ads have a form attached to them that potential customers can fill out immediately, in app.
This can be an effective way to drive up engagement or collect valuable information about your audience.
You could use Lead ads for things like signing up to your newsletter, making an inquiry about your service, registering for an event or requesting a quote.
The cool thing is Facebook will automatically pull information from your customer’s page and send that to your CRM so you can analyse the data and better optimise your ads in the future.
7. Page Likes Ads
If you’re wanting to increase the amount of likes on your Facebook page, Page Likes ads are a good option to consider.
They’re designed with a really visible call to action so that viewers can immediately like your page without any hassle.
Page Likes ads can be displayed on all placements and can be quickly made by clicking on the “Promote My Page” option in the Promote menu.
Use Page Likes if your goal is to increase brand awareness and attract new followers who are interested in what you have to offer.
Keep in mind, you can also add a “Like Page” call to action to other Facebook ad types, which could be a better option depending on your audience and objectives.
8. Event Ads
If your business hosts events, classes or workshops, consider boosting your event listings to attract more attention, drive up ticket sales and increase attendance.
Event ads are great for driving up brand awareness and can have good results for businesses like yoga studios, sports clubs and arts organisations.
Your event doesn’t have to be held in person either – virtual events can also be promoted using Event ads.
Pro tip: keep the targeting slick for better results. Use Facebook’s targeting features to refine your audience by geographical location, age, gender, interests and more.
There are so many ways to use Facebook Ads to your advantage. Keep in mind that whether you hire a Facebook Advertising Agency or handle it yourself, it’s important to know what you’re doing.
When it’s done right, Facebook Ads can get you great returns on your investment. However, as with any advertising platform, ads that aren’t optimised can eat into your budget. Do your research, monitor your progress and keep adjusting your ads for better success.