Understanding the Basics of OTT Advertising
With cord-cutters dominating in the TV industry, the viewership for videos using OTT advertising is growing at a rapid pace. Traditional style TV ads or commercials are now unable to…
Advertise with Algorithms.
Before the Internet (with a capital ‘I’) changed everything about everything, advertising agencies were glamorous places to work, with big budgets and bigger egos swirling around in an egregious mix…
Microsoft Awarded Huge DOD Contract
In an astounding about-face the DOD announced yesterday that it has decided to give a ten billion dollar contract commitment in technology design to Microsoft. The surprise announcement caught Amazon…
Pew Report Says Ten Percent of Twitter Users Account for Over Ninety Percent of All Political Tweets.
As the political season heats up with the approach of winter, social media continues to be both the target and the darling of politicians and their spin doctors-cum-marketers. But now…
Quantum Breakthrough at Google Excites Computer World.
From San Francisco today the Google Laboratories announced a significant and long-expected discovery in quantum supremacy computing. The lab has reported in the science magazine Nature, saying that with this…
McDonald’s Uses Hi Tech to Make You Hungrier
McDonald’s is after your business, now more than ever. With corporate profits plateauing, the company is turning to high tech to woo consumers back inside the Golden Arches. For the…
Facebook Continues to Push for Libra Crypto-Currency program in DC.
With Halloween fast approaching, Facebook is haunted by the specter of its much-touted Libra crypto-currency falling flat on its face -- or into an open grave. Six months ago the…
Republicans Campaign on Social Media More Savagely Than Democrats
Every day now the Donald Trump campaign is inundating social media with pugnacious ads. Google and its subsidiaries, YouTube, Twitter, and Facebook are chock-a-block with thematic narratives that pit the…
Silicon Valley is Turning to Solar Power as Utility Companies Become More Unreliable.
The recent power outages and brown-outs in California are forcing more and more companies in the state to reconsider their stance on solar power. Companies from San Diego to San…
Google’s Pixel 4 is the Latest in Computational Photography.
Smartphones are getting smarter; and one of the surest proofs of that is the way phone cameras are improving to such an extent that today they allow consumers to casually…