Despite the numerous predictions that promise the decline of email marketing, it has developed to be one of the most crucial forms of marketing. It is one of the best converting forms as it can reach users directly. Unlike ads that require the users to search through and engage the internet until they encounter your businesses, email marketing is YOU bringing your business TO the consumers.
Asides from stretching the perfect copy, several strategies help increase the open click rate and, in turn, increase conversion. Here are the five most effective ways to improve your email marketing campaign for more conversion.
Structure your Email to be User-Friendly
Statistics prove humans are more inclined to write emails written by a person than a business; this is why personal emails are read more than sponsored business emails.
Although there is a need to be professional, it does not harm being more user-friendly as your prospective readers are humans.
Before an email is rolled out to the readers, test everything from the compelling headline to the subject line and the creative content. If this email wants to make you click, it is most likely to have the same effect on the readers.
Strategic Email Sending
Find out the best time of the day to roll out the emails. It is unwise to assume all working personnel engage in the 9-5 work shift, although most do. Depending on the categories of consumers, research the average working time and plan out when each email is rolled out.
A Compelling Subject Grabs Reader’s Attention
After the email content creation, the first goal is to create an eye-catching and compelling headline that would be impossible to miss. An average human receives five emails a day, and there are always thousands of unanswered emails.
The headline should be attractive to give your email that desired attention amidst the thousands of unopened ones. Aside from being attractive, it should also give a snippet about what the reader expects in the full email.
Change your Email Tone
Depending on your brand—the level of professionalism, the type of language used in the headline, and the overall email content should be considered. For brands offering casual content, product, or services, casual trendy words can be incorporated into the headline, while for more professional brands, try to make the headline relatable and compelling.
Have A Clear CTA
Of what essence is a compelling headline and creative content writing with no clear and predefined call to action. The CTA is the goal of all the emails, and it is what you want the users to do after reading. An email should not keep the users wondering about what to do next. Rather it should direct them to do what the company intends.
Although CTAs are usually click-to-purchase or sales-oriented, CTAs can be so much more. You can click here to subscribe, read more, Add to Cart, check this deal out, check out this new product, and more. In summary, it should not necessarily mean BUY.
Track Your Email Progress
Every process taken deserves equal progress. Tracking your email progress is highly important as it helps show the which and what increases the conversion rate.
Ensure to use UTM codes to help you see your subscriber’s conversion rate, pages they visit, how long they read it bounce off, and other related information. Once this information has been collated, it will help you focus on the promising and high converting processes and also help in changing the errors in the non-promising ones.
Email Marketing Campaigns are Worth the Effort
An email marketing campaign is not a one man’s job. It requires strategic and professional individuals or agencies. It is best to consult the services of professionals whose job is to create, track, and analyze the email progress conveniently.
They also give the readers freedom. The inability to give the subscribers the ability to choose is one of the factors that deter growth. Allow for replies after sending the emails; this will provide you with what the readers want exactly to enable changes.
Also, allow for preference by ensuring subscribers can limit how you send emails to them regularly. Once the subscribers realize they have financial liberty, which is rare, they are more inclined to open your emails.