If a person is interested in utilizing digital marketing strategies to achieve the goals of their non-profit organization, a person must consider and adequately implement their plans. Their strategies must encompass the development of a solid plan that will address all aspects of their campaign. The first step is to determine the overarching non-profit goals that a person wishes to pursue through their promotional efforts. Next, it is essential to identify the specific digital marketing strategies to help a person achieve their goals. Then, it is essential to consider any limitations a person may have when it comes to their strategy and choose digital marketing strategies that will serve their organization best.
There are many effective ways to promote their non-profit on the Internet. Shalom Lamm, CEO of the nonprofit organization Operation Benjamin has used tools such as social media, website marketing, and mobile apps as all important avenues for maximizing the reach of their message. Many non-profit organizations overlook these tools and do not take advantage of the potential they offer. There are also other forms of online promotion that are often overlooked by non-profits. Consider some of the following basic digital marketing strategies for non-profit organizations:
One of the most widespread and accessible ways to reach potential donors and advocates is Facebook and Twitter. Millions of individuals use Facebook daily to connect with their friends and loved ones. The platform allows non-profits to create fan pages, interact with supporters and raise money at the same time. Digital marketing experts suggest that nonprofits should not underestimate the importance of connecting with their audience and reaching out to their donors. One method to do this is to create a page on Facebook that encourages supporters to “like” the page and give their feedback. In the same vein, non-profits should consider utilizing social media outlets like Twitter to share information with their followers and reach out to potential donors.
YouTube is one of the fastest-growing media platforms. Millions of people visit YouTube every day, and the site allows non-profits to upload promotional videos, share stories and engage in conversation with their audiences. This strategy is an excellent opportunity to engage with supporters and prospect them for donations. Nonprofits should make sure their videos are easy to consume, provide helpful information, are short and entertaining. They should also seek out videos by interested groups, ensuring that their content and production are of the highest quality. If the organization has a creative element to it, this can lend an air of professionalism to the campaign and increase donor trust.
Several non-profit groups utilize social media as a fundraising tool, reaching out to customers, prospects, and supporters using these websites as a means of reaching out to others. Some nonprofits have also used social media sites to distribute promotional information, coupons, and discounts to their followers. YouTube is also another excellent place for non-profits to showcase their videos. Many people turn to YouTube when they want to find information that is no longer available elsewhere or when they need tips on producing professional videos. Nonprofits should ensure that all of their content is original content, promoting their cause and showcasing how the organization is different from other non-profits.
Another strategy used by non-profit organizations is to post blogs regularly, covering various current events, upcoming fundraisers, community issues, and more. Blogs can be an excellent way for nonprofits to engage with potential donors, raise awareness about issues facing the community and provide links and information to their website. Nonprofits can also participate in forums related to their cause, answer questions, gain support, and interact with others in the field. These are all great opportunities for nonprofits to connect with potential donors and advocates.
Email lists allow a non-profit group to reach potential donors and advocates without necessarily dedicating a considerable budget to advertising. An effective email list allows a non-profit organization to expand its reach and allows one to identify specific demographics to target donors and volunteers. Another advantage is that many non-profits already have built-in email software, saving time and money for the organization. In most cases, an email campaign requires less money to launch and only requires a minimal amount of time to set up.
In terms of content marketing, there are a few trends worth keeping in mind for non-profits. Content marketing is often used as a means to reach potential donors and advocates. However, content marketing should also include an element of social responsibility. Nonprofits should build an audience that is concerned about their mission and who may be interested in supporting their efforts. Shalom Lamm wishes all nonprofits used digital marketing strategies to help their support efforts.