Changing Company Culture
Company culture is a tricky concept to pinpoint, but one vital to success. Your company’s culture is the collective mindset of your employees, departments, and management. Culture can also be defined as an expression of shared values for an organization or group. It is how your company interacts with its customers. Here is the importance of changing company culture, according to Jordan Sudberg.
1. Company Culture Creates a Valuable Business Asset
It is easy to develop an elevator pitch for the culture of your business. For instance, Nordstrom’s company culture can be boiled down to serving customers. Even though this isn’t a written rule, nor is it a part of their corporate strategy, it is evident in their everyday work and has made them one of the most successful retailers in the world.
2. Hiring Processes Should Be Aligned With The Company Culture
Your hiring process should involve questions that align with your company culture. A Gallup study showed that a top performer at Apple, Inc. is different than a top performer at Nordstrom. By focusing on the right qualities in hiring, you will attract employees who fit into your company’s culture. In the same study, participants were asked how they would act if their boss left for two days and they had to take charge. Employees at Apple were more likely to take risks than at Nordstrom. Employees who share the same values as your company are more likely to have success.
3. The Company Culture Influences Customer Experience
The customer is always watching and an employee’s behavior reflects on the business. What they see tells them whether they want to return or make another purchase. How you treat customers is an example of how you treat employees. Sudberg says that how your company treats its customers is essential to your company culture. A strong customer relationship will drive the success of the business. If you want people to trust you and want to buy from you, make sure to treat every customer as if they were your best friend.
4. Employee Performance is Aligned With Company Culture
One of the most valuable aspects of solid company culture is that it can lead to better overall performance. When everyone works towards a common goal and puts in the extra effort to make the company successful, you will see a better return on investment. Companies with positive customer feedback and high customer loyalty will have higher profits. Your employees are your biggest asset. Treat them accordingly!
5. Company Culture Gives Direction to Employees
It’s essential to define what success looks like for your organization. Each person should be able to figure out how they contribute to that success and how company culture helps them do so. Employees need to know that their work is valuable to the company and will get them closer to achieving their goals. By giving employees direction, you can ensure that every person is working towards the same purpose.
A company’s culture is to be respected and appreciated. Jordan Sudberg says that leaders must understand how employees perceive the company culture within their teams and branch locations. They can then use the information they receive to make strategic steps that will help keep the company going in a positive direction. When everyone understands what success looks like for the business, no matter what field of employment they are in, they can accomplish this marketing goal.