Does your business provide home services? If so, you should be leveraging social media as a means of securing new customers.
What you might be wondering, though, is how. How do you attract home service customers on social media? We’re going to show you below, providing you with 5 helpful tips. Let’s get started!
1. Find Your Personality
Social media is all about being, well, social. This is why, if you want to attract customers on social media, you need to find your personality. Don’t be stuffy and formal, but laid-back and casual. Discuss things you actually enjoy. Participate in conversations with others. Be a real person. This alone will go a long way in creating goodwill with your customer base.
2. Be Consistent
On social media, consistency is key. The more you post, the more likely it is that others will notice you. Plus, if you’re consistent, you’ll present your company as active, thereby informing potential customers that you are, indeed, open for business.
3. Post Informative and Useful Content
You don’t always have to present your business as an authority on social media. In fact, discussing topics outside your industry might endear you to potential customers, thus getting you their business.
That said, you still need to post informative and useful content. Doing so will present your business as an authority in its industry, giving it more credit in the eyes of consumers. Show that you know the ins and outs of your niche, and help social media users with your knowledge. The more your posts help them, the more likely they are to pay for your help.
4. Hold Contests
Another thing you can do to attract customers needing home services on social media is to hold contests. Everyone loves a good contest, especially when it gives them a chance to win something. Give away one of your services as the prize and you’re sure to attract a bevy of new followers.
There is no shortage of contests you can hold. On one hand, you could just do a standard raffle. Tell participants to share your social media post as a means of entering the contest. Then, pick a random name out of a hat.
On the other hand, you could, for example, have a picture-drawing contest. Or, you could ask a trivia question. These contests will engage users, thus drawing them closer to your company.
5. Converse With Commenters
Oftentimes, when a company posts something on social media, it fails to converse with those who comment on it. This is a missed opportunity.
By conversing with these individuals, you can gain their trust. The more they trust you, the more likely they are to use your services in the future. In short, converse with those commenters.
These Social Media Tricks Can Make All the Difference
When it comes to securing home service customers, these social media tricks can make all the difference in the world. So, optimize your profile and stay active on social media platforms. A steady stream of customers awaits.