Connecting with plumbers is no different than getting in touch with any other group of highly skilled professionals on social media. You need to be able to speak their language and give them actionable information in a timely fashion. By making the effort to connect with plumbers, your company will be able to sell more plumbing supplies. Check out these five ways to refocus your efforts and reach a greater number of potential clients.
1. Post Links to an Online Catalog
When you’re posting material to your social sites, make sure to include plenty of links to your online plumbing supply catalog so interested parties can find the parts they’re looking for. Searching for an exact replacement can be very difficult, especially when someone is working on a rare type of residential or commercial installation. Having ready access to this kind of catalog can give them a place to search for items by reorder numbers. Fitment is always a real concern when buying replacement plumbing parts, so this is a bigger deal than it might otherwise seem.
2. Focus on Conventional Search Engine Optimization Techniques
Some people think that SEO no longer has much of a place in today’s social media-driven world. In spite of that, 90% of marketers continue to use these techniques as a way to get their social posts indexed by search engines. Anyone who wants to try this technique needs to be sure they can write new material regularly since search engines usually look for fresh content these days.
3. Follow Major Plumbing-Related Issues
Every time news breaks there’s a good chance that industry insiders are going to be talking about it. You can use this to your advantage by reporting on relevant issues in the plumbing industry. Doing so can drive traffic naturally by encouraging individual plumbers to come and follow your posts.
4. Treat Every Contact as a Lead
When someone posts a complaint on your social media pages, don’t feel like you’re being threatened. You should instead look at it as a chance to correct past wrongs and potentially make new sales. Every single comment or question is essentially an opportunity to get in touch with somebody who you wouldn’t have otherwise spoken with. Plumbers and other contractors who find themselves dealing with legitimate issues may be receptive to any service that assuages the pain points they’ve been dealing with.
5. Do Something Unexpected
Several of the most exciting social media promotions in recent years have involved organizations putting up something unexpected on their feeds. None of these seem to have come from the plumbing sector, but there’s no reason why they shouldn’t. Think about offering some kind of off-beat promotion that your potential clients would enjoy and send out a few feelers. It can be difficult to find just the right fit for your particular market segment, but these kinds of promotions could offer the biggest rewards if they’re handled properly.
Remember that no matter what tricks you try, content is still the single most important thing when developing a B2B social media sales plan. Use these social media strategies to reach plumbers needing supplies and help improve sales for your plumbing supply business.