Social media comes in handy for specialized trades like the plumbing industry, especially in connecting with customers and highlighting your plumbing services. Discover how to use social media for your plumbing business to reach people who need a plumber today.
Use Hashtags
Hashtags offer a creative and no-cost way for your plumbing business to reach a broader audience. Some of the hashtags that you can use to attract people needing a plumber include #PlumbingTips, #DIYPlumbing, and #EmergencyPlumber.
Use Visuals
You can reach people needing to hire a plumber by using visuals on your social media pages. Customers typically want the assurance that any plumber they hire will competently handle whatever issue they experience with their bathtub, shower, sink, or other plumbing fixtures. Use visuals like before-and-after photos, short videos, and infographics to demonstrate the competency and readiness of the plumbers you employ.
Create Engaging Content
People who browse social networking sites like Facebook may also explore your page when you share engaging content on it. This content can include tips for how to maintain a plumbing system, DIY fixes for minor issues, and the importance of regular, professional maintenance. This content can also prompt people to contact you for services they need for their homes’ plumbing systems.
Offer Contests and Giveaways
Contests and giveaways appeal to homeowners who want low- or no-cost plumbing solutions and products. To attract more customers to your business, hold regular contests and giveaways. They also allow you to showcase your business and grow your brand. Some ideas for these promotions include offering a free plumbing inspection, discounts on services, or a free plumbing item like a showerhead or faucet set in exchange for comments, shares, and likes.
Live Q&A Sessions
Social media provides you with an easy and cost-effective way to reach customers through Q&A sessions. Some people might hesitate to reach out to a plumbing service like yours because they worry about the cost of repairs or they are not sure if they have an actual problem that a plumber can fix. They may also think they do not need to take quick action like hiring a plumber. You can provide customers with information and reassurance through these sessions and give people the confidence to contact you for plumbing services.
Customer Testimonials
You can also use social media as a way to publicize your favorable customer testimonials. Encourage people who hire you and are happy with your services to give you positive reviews on your social media pages. People will see these reviews and have more confidence in your ability to offer them the same high-quality services.
Influencer Collaboration
Social networking provides a unique way for local businesses to partner with social media influencers. Partner with local influencers like home improvement bloggers to reach a wider audience, instill confidence in your products and services, and encourage more people to hire your business.
These strategies show you can use social media to the advantage of your plumbing business. You can reach more people, encourage higher confidence in your business’s products and services, and use a low-cost way to showcase your local plumbing company.