Your business is doing well, and you’ve begun to build up a substantial cash reserve. It can be tempting to spend it on luxury, but you know better. So, what do you do with it? In this article, Scott Crockett with Everest Business Funding will give you five ways to properly reinvest your business’s surplus cash to make the most of it all.
Save a Percentage of It
No matter what financial state your business is in, you still need to pay people and cover operating expenses. As such, you should keep a portion of the money saved away for emergencies. The exact amount will vary from situation to situation, so doing the proper calculations will be vital to your success. The dangers of having no emergency money at all should hopefully be self-explanatory.
Upgrade Your Marketing
As you increase your reserves, you have the opportunity to pay for bigger and more attractive marketing for your business. The extra revenue brought in from this can, in turn, pay for more upgrades. Consider hiring a marketing manager or an ad agency to assist with this process, as inexperienced business owners can make the mistake of choosing a tactic that isn’t the one best suited for the product. This is something that can be completely self-perpetuating when done correctly.
Take Advantage of Outsourcing
Speaking of hiring more people and agencies, you will find that all businesses of all sizes utilize outsourcing. If you’ve got tasks that you think take up too much time or aren’t very good at, you can outsource them to a more skilled party to get it done more quickly. If you rely heavily on a blog or website, hire someone to do some SEO work for you. This will help bump your product up in search results when people are looking for a product or service similar to yours.
You could also get someone experienced with 3pl to help your business move up without having to spend too much money on transportation and storage. Having extra hands to get you through complicated processes can be the key to further financial success.
Pay Off Debts
If your business is in debt to any financial institutions, working to pay those off early will do wonders. You won’t have to worry about paying too much interest on those loans if you pay them off soon enough. It will also give you more control over your business, as large loans can result in the creditor getting a stake in the decision-making process. Not to mention that it will improve your credit score by proving that you can be trusted with large amounts of money.
Purchase Land and Equipment
Buying land and equipment instead of renting brings numerous benefits to your business. It will heavily reduce the amount of rent you’re paying for a month. It will also help maximize your tax deductions while further increasing the net surplus you’re bringing in. The more you own directly, the fewer outside expenditures there are to worry about.
To sum it up, using excess cash responsibly will work wonders for your business. Suitable investments make you more money in both the short term and the long term. Scott Crockett with Everest wouldn’t be where they are today if they didn’t follow these principles.
About Scott Crockett
Scott Crockett is the founder and CEO of Everest Business Funding. He is a seasoned professional with 20 years of experience in the finance industry. Mr. Crockett’s track record includes raising more than $250 million in capital and creating thousands of jobs. Scott has founded, built, and managed several finance companies in the consumer and commercial finance sectors.