Social media is a valuable marketing tool that allows you to reach out to a host of potential customers. Approximately 5.22 billion people are on social media at the time of writing. Even if they aren’t all in your area, a good chunk of them probably are. With the above in mind, knowing how to leverage social media to effectively reach these individuals is crucial to your success. Here’s how to use social media to sell hardscaping products.
Sign Up for Every Available Platform
The most important thing to do when you’re first signing up for social media to promote your hardscaping brand is to sign up to every available platform. Some platforms will prove to be useful while others may not receive as many views as you want, regardless of whether you’re buying ads or making posts. These will reveal themselves over time. For now, it’s just up to you to create an account for all the major platforms.
Determine Your Target Audience and Ideal Posting Time
It’s important to know who you’re targeting and when they’re most likely to be on social media so that your content is front and center. For example, if you’re targeting older individuals with a bit more spending power, you might want to run ads or post in the afternoon when they’re likely on social media. It’s also crucial that you’re tagging your post with the right location and using relevant hashtags. It can take a while to get used to each of the platforms and their systems, but it will be worth it for your business.
Advertise Your Products and Services Using Visuals
The one major advantage of social media is that you’re able to provide your prospective customers with proof of what you’re able to do. If you’re a hardscaping company that sells hardscaping products and services, you can take pictures and create videos that you can then post on social media to show your audience exactly what they’ll receive when they decide to turn to you. Of course, it doesn’t all have to be pictures and videos. Posting other valuable content like satisfied customer reviews can go a long way in promoting your business and converting leads too.
Make Sure to Keep Up With Engagement
The one mistake that companies make when using social media is failing to engage with their audience. People who come across your page are undoubtedly going to have questions about your products or services. Make sure you have someone on your team who will go through your social media profiles regularly and answer any comments or DMs that your company receives. This can make a world of difference in whether or not someone from social media becomes a customer.
Social media made it much easier for modern businesses to promote their products and services online, and for customers to find information they are looking for. However, there is a learning curve. If you’re interested in using social media to sell hardscaping products, use the guide above to get started.