Digital Marketing Guide to Email Marketing

Maintaining a personal connection with your readers is of the utmost importance, especially if you’re a Business-to-consumer site. This relationship can be solidified through the utilization of email marketing. We’ll take a look at how you can use email marketing to benefit your business in this digital marketing guide.

Creativity is key when it comes to email marketing. Think for a moment about how many emails you receive in a day. Now, think about the emails you open versus the ones you automatically delete. What stands out about the emails that pique your interest. We’d venture to guess they have a catchy subject line. Have a clear, direct and intriguing subject line that makes your audience want to know more.

Once your reader opens the email, be sure they have quality eyecatching reading material. This content can come in the form of a regular newsletter, product update, thank you note, or even helpful tips or tricks.

WordPress plugins like Mailchimp offer great newsletter forms and email marketing campaigns. There’s also the lesser-known Mailpoet plugin which we’re pretty partial to. Mailpoet’s forms are a piece of cake to set up. They also have tools to ensure your emails don’t wind up in a spam folder. Both Mailchimp and Mailpoet have great options for creating automatic campaigns like new post alerts. Take advantage of the wonderful customization options by adding your logo and color scheme to solidify your brand identity.

All of the email marketing in the world won’t matter if you don’t have a subscriber list to share it with. Be sure to have easy to find subscriber boxes on your homepage and blog sidebars. Subscribing to your site should not be a difficult process for your readers. Make it easy! Overall, email marketing is a wonderful tool for amassing a loyal audience. Follow the tips and tricks in this digital marketing guide and watch your subscriber count grow exponentially.