As a real estate agent, it’s important that you have a steady stream of clientele so you can continue to bring home the bacon. New real estate agents have a particularly challenging task of growing their client list because they’re relatively unknown, considering there are millions of realtors in the country!
You can get out of that new-realtor rut and use these marketing tips. With these tips, you can get your name out there and grow your clientele list in no time.
Professional website and blog are key
A useful marketing tool to get your name out there is a website. Your website can be used to catalogue your listings, create blog posts about anything potential clients would want to know (such as how an agent commission works), provide a collection of tools to help potential clients, (such as a net proceeds calculator to figure out how much a seller could make when their house sells) and so on.
Your website should target your ideal client, it should represent you and your brand. You’ll want to hire a professional web developer or graphic designer so everything looks professional. Make sure you have a reliable real estate IT consultant on hand in case you run into any technical problems.
Make your listings and blog posts shareable
The home buying experience usually starts online. It isn’t even buyers who do this – sometimes people will know someone who’s in the market and will do some online shopping for them, too. That’s why you’ll want to make sure there are social media buttons on your listings (and blog posts!) so that visitors can share the listings or posts quickly and easily.
Social media presence and engagement
Social media is such a big part of our lives, it’s a wonder how we ever got along without it! It isn’t just regular people who use social media – business professionals use it too. As a realtor, you’ll want to create at least one social media account (Facebook tends to be the go-to, but Twitter and Instagram are also great options) specifically for your real estate brand. You’ll want to engage your followers through sharing your properties, blog posts, and other interesting things they may find useful.
Keep your eye on the competition
We mentioned there are a lot of realtors out there and that’s probably the hardest part of growing your clientele. You have to make sure that you keep an eye on the competition so you can stay a few steps ahead. You don’t want to copy whatever they’re doing, but you can use them for inspiration. If they offer donuts at an open house, consider offering finger sandwiches and coffee. If they share blog posts on their social media, consider creating a “ask me anything” post where your community can ask you anything about the market and you can provide insight or give advice.
Have a flexible schedule
Although you may be a new realtor, you can’t be available at all times of the day. However, that doesn’t mean you should be completely unreachable during your off time. You can list your availability posted on your website, social media profiles, and business card. You can also offer alternate means of contact (social media messaging, email, or a contact form) and state you’ll respond within x-amount of time.
Use a professional photographer for listings
Our smartphones are amazing and with every new generation, it feels like the camera is on a quasi-professional level. As great as our phone’s camera may be, you don’t want to take photos of your listings with it. You’ll want to hire a professional photographer because they’ll know how to take the most flattering photos of the property. The better the photos are, the more likely the posts will catch someone’s eye, the more the listing is likely to get shared, and it’ll be just a matter of time before folks will want to hire you as an agent!