It might be easier for an established company to get customers, but it can be more difficult for a niche business. Niche businesses typically work in a tight-knit industry with consumers who know the products, services, and prices offered. That’s why it’s so important for niche business owners to market their company to stand out from competitors actively.
Marketing has been used since antiquity to sell a product or service. Marketing campaigns have become more complicated and specialized as technology advances, and consumers spend less time reading ads or watching TV commercials.
1. Targeted Marketing
Instead of broadcasting a message to a large, uninterested audience, target marketing narrows the scope to the specific customers who will be interested in the niche business. It can be done through direct mail advertising, email marketing, social media, television, and radio commercials. Special offers should also be made to attract customers.
2. Business Cards and Brochures
Niche businesses can create fancy brochures and business cards that are personalized and unique. It helps customers remember the business more easily. The information on these items should explain what the niche business, like a rooftop landscaping service or an embroidery company, does and why it is special so that customers understand its value.
3. Online Directory Advertising
Placing ads on online directories can also be a great strategy for niche businesses, as these directories often have numerous pages and offer daily homepages for smaller companies. Businesses should also ensure their social media profile information is listed in the directory.
4. Customer Testimonials
One of the best ways to market a niche business is by speaking to real customers who have used its products or services and submitting testimonials about them on review websites such as Yelp, CitySearch, and Angie’s List.
5. Own Your Website
Each niche business should have a website to showcase its products, services, and history. The website design should also effectively communicate the business’s message.
6. Advertising on the Internet
Some of these specialized niche businesses have a very small or non-existent budget for marketing their products and services. Still, it doesn’t mean they can’t afford marketing on the internet. The internet ads should target potential customers already interested in the product or service offered by the niche business.
7. Promoting on Social Media
The niche business that wants to promote its services or products needs to be active on the internet and the social media websites that are most popular among current customers. These include Facebook, Twitter, and Google+. Internet ads can also be placed on blogging websites such as Squidoo, Hubpages, and WordPress.
8. Print Advertisements
Small-to-medium-sized businesses need more budget for marketing. Still, print advertisements can work as long as they target customers interested in buying the product or service advertised.
Marketing is an effective way for niche businesses to attract customers. However, it must be done in a specialized way that provides the best value for each business.
The rule of three has been a common adage for almost 40 years and is one of the most successful advertising strategies for small businesses. The 3Rs represent three ideas that can help a niche business or any small business, with all its problems, connect with customers.