Apartment living can have many benefits for people who are looking for a new place to live. In larger suburban areas and cities, there are many types of apartments and properties to choose from. If you want your apartment property to stand out and attract new residents, social media is a great tool to use.
Getting more views on your property’s social media accounts can be tough, but it will happen when you have a plan in place. Here are three social media ideas you can use right now to find your next renters.
1- Give Your Audience the Grand Tour
Social media is a great way to get a first-hand look at properties without having to make an appointment, which can be convenient for casual apartment searching. Your property management team can easily create a full tour of your apartments tailor-made for social media platforms, including Instagram, YouTube, and TikTok.
Multiple posts can be generated from this idea. You can tour each of your apartment layouts, both unfurnished and furnished, to give viewers a better idea of what furniture would fit in each apartment space. You can also provide short tours of any community amenities, such as a pool area, gym, community space, and more.
2- Promote Any Community Events Being Held
Another aspect of apartment living that your audience will want to know about is the community events that your property holds throughout the year. Not only can you promote the events, but you can also give your audience a behind-the-scenes look at what goes on. This can be anything from holiday events to competitions. If your property currently doesn’t have any events scheduled, now is a great time to figure out what type of events would work for your property. You can decide these events based on your average renter because an event for younger singles may not appeal to families and vice versa.
3- Share DIY Decorating Tips Specific to Apartment Dwellers
Another type of social media post that can easily be created and expanded upon is in the DIY space. Since a lot of apartment residents have to follow certain rules about painting, decorating, and making modifications to their spaces, you can create a series of posts that address common DIY decorating activities. The key to make sure any ideas you post won’t violate the terms of your resident lease.
Some common DIY decorating tips for apartment residents can include creating gallery walls, using mirrors to make a space feel larger, using area rugs to section off smaller areas, finding smarter ways to add storage, and more. These will not only be helpful posts for your current residents, but they can also be helpful for those who are considering your apartment properties.
Social media can give you a wider reach to help you find the best candidates for living in your apartments. The key to attracting the right audience is to be consistent in your posts, have fun, and make apartment life look like fun for those who are still on the fence when choosing between apartments and single-family homes.