Research has shown that many new tech companies go out of business within two years. The competitive nature of the industry makes it harder for budding businesses to get their brand out to buyers. Tech marketing is essential in the early days of a business and is still necessary as the company continues to grow and evolve. Marketing can include advertising, but it also means connecting with clientele and customers on a personal basis and showing them why your product is necessary.
1- Offer Interactive Experiences to Potential Clients or Customers
Customers are often reluctant to buy a technology product or subscribe to a service without knowing firsthand the pros and cons of the technology and how it can work for them. Marketing experts suggest first demonstrating to audiences what the technology can do through simple, everyday language rather than technical terminology. Describe to audiences what this software or object can do to improve their individual lives, their business’s productivity, or their own company by relating it personally to them.
Next, organize a way for customers to interact with the technology, such as offering temporary free subscriptions, putting together a test group, or organizing a trade show. Even if a test group or trade show is small, word of mouth is an effective and free advertising strategy that can quickly garner more customers.
2- Use Social Media and Video Marketing to Full Advantage
A whole host of marketing tools are available through social media channels. Interactive polls, personal messaging, short custom ads, comment sections, giveaways, and challenges are all ways to reach potential buyers. Video marketing allows a company to showcase new technologies if organizing a live event isn’t possible. This type of marketing can be used across all social media platforms and reach thousands of viewers in the span of a few minutes.
Users also leave reviews on products and services more frequently on social media, making it easier for a business to spot problems with the technology and fix them. Add a way to contact the company quickly for direct questions or concerns, and follow up on any messages quickly. Doing so will build trust in the customer, making them more likely to recommend your company.
3- Consider Collaborations or Alliances
Teaming up with other companies can increase a product’s visibility, open up a new pool of clients, or improve the technology. For instance, think about the partnership between NASA and SpaceX. The goal is the same for both companies; find a faster and more effective way to explore further into space.
TS2 explains that NASA brings resources and experience to the table, while SpaceX has developed incredible new ways of launching and re-using rockets to reduce costs. Together, the organizations can reach their shared goal more quickly because they both now have adequate funding and more functional equipment.
Perhaps you’ve developed a new home security software. Teaming up with a company that produces security cameras or other security hardware can create a product that completely changes the home security scene. There’s no limit to what companies can achieve when combining ideas and resources to make a better product.