Pinterest is one of the hottest social media platforms that can cheaply drive tons of traffic to your business or website. This particular platform has tons of high quality users which can turn into real customers. As a result, many major brands are now making full use of this platform in addition to other marketing strategies. So, with that said, we will now cover why it is in your best interest to hire a Pinterest ad agency and the services they offer.
Benefits Of Hiring A Pinterest Ad Agency
If you’ve ever done any sort of marketing on Pinterest, you’d quickly find out it is a lot of work. You will need to get hundreds of pins made by graphic designers and then post them with relevant captions, ad copy, links etc. This easily translates into hundreds of hours of work. However, when you hire an agency, they will completely take over the entire process so you don’t have to do a thing. Then, you can use this time to focus on the more critical parts of your business.
You may believe that it is best to do your own Pinterest marketing by absorbing those tasks in your marketing department. However, even though you may be able to do so, you won’t get the same results and conversions.
Pinterest ad agencies specialize in Pinterest which means that they know how to maximize conversions on this platform. Due to their wide range of experience, they will always be able to execute more effective Pinterest ads that get you more customers as opposed to an in-house Pinterest ad agency.
Experienced & Up To Date
As mentioned above, a Pinterest ad agency has a great deal of experience with this platform and they know exactly what works and what doesn’t. They can save you a lot of money since they will know how to implement the right way from the start.
Also, since their entire business model is focused around Pinterest so they will be constantly updating their knowledge of the Platform and always know when things change. This is a huge benefit to you since you likely don’t have the huge wealth of experience using this platform and don’t have the time to constantly update yourself on its changes.
In order to succeed in business, you need to know exactly what is going on in every area of your business. When you work with a Pinterest ad agency, they will provide detailed reporting that is custom to the platform which will show exactly what is working and what isn’t.
High Success Rate
When hiring a Pinterest ad agency, one of the first things you’ll look at is their testimonials and reviews from past customers. After reviewing this information, you’ll likely choose a company that has multiple successes and has lots of proof showing their results. So, by hiring a proven Pinterest ad agency, you can rest assured that they will generate the same type of success for your business.
Find The Best Keywords
In order to successfully navigate Pinterest ads, you will need to target the right keywords and avoid the bad ones. A Pinterest ad agency has all of the necessary tools and experience to find these keywords so that your ad money doesn’t go to waste. This factor alone is enough reason to hire an agency to take over your Pinterest marketing.
Services Offered By Pinterest Ad Agencies
Now that we have covered the benefits of hiring a Pinterest ad agency we will now look at some of the main services offered.
Pinterest Paid Ads Service
The great thing about Pinterest ads is that they work much faster than organic tactics. A good Pinterest ad agency will have numerous ad strategies to ensure the right keywords, copy and photos are used to generate the most clicks and conversions.
The great thing about Pinterest ads is that they are typically a lot cheaper than the traffic from other platforms while still being high quality. Also, Pinterest ads typically get saved and shared which means they have a longer lifecycle in comparison to other ad types.
Pinterest Organic Management
In addition to managing your paid ads most Pinterest ad agencies also offer organic traffic packages. This includes the creation of various photos, pinning them etc. Most agencies will offer various plans based on the number of pins you want created per month.
Pinterest Audit & Strategy
This particular service is offered in order to analyze your current Pinterest account status and then create a strategy to increase your traffic and conversions. It is highly recommended that you get an audit done first before you start any other services. After all, it is difficult to know what to do if you don’t know your current standing.
This audit and strategy service will include tasks such as image design strategy, conversion optimization strategy, ad preparation, keyword SEO strategy, cleaning your current Pinterest account, viral strategies, video pins and more.
To wrap things up, we have just covered some important points on the benefits of hiring a Pinterest ad agency as well as the main services offered by most of these agencies.
This is truly a fantastic platform that can make a huge difference in your business. After all, 83% of users make purchasing decisions based on Pinterest. A significant 66% of users actually make a purchase after they have viewed a branded pin. So, as you can see, Pinterest is definitely a platform that you should take very seriously.
If you want to learn more, be sure to check out pins4profit.com.