Many challenges arise for businesses today who are looking for talented candidates. With the direction the market is currently going, it is more common than not for more than one company to have their eye on a single candidate. 

You need ideal employees to run your company. Still, the difficulty becomes more prevalent when it comes to getting those highly qualified candidates on board when other companies are standing in line. Not all potential employees base sealing the deal only on a salary increase, so what can you do?

Jason Kulpa recruits top employees from all sectors of the tech industry. He is not only familiar with the level of competition he is up against, but he also knows how to make his company stand out in its field and attract sought-after candidates. Here, Mr. Kulpa shares several ways to help make your organization more attractive to talented job candidates. 

Communicate what defines your company culture 

Your ideal applicant should fit perfectly into the culture of your organization. By clearly communicating what defines your company culture, you can attract the employees you want. 

Though the nature and definition of your organization’s culture mirror the purpose, mission, and values of the company, the reality of it all stems from your employee’s overall experiences in the workplace. Your managers should strive daily to uphold what defines your culture, and receive open feedback from employees to make sure everything aligns. 

Create an environment of team-encouragement, employee recognition, kindness, diversity, and successful internal communication. Practice that kind of culture, and when potential candidates come and interview, you can honestly share the secret sauce that makes your business’ environment stand out above the rest.  

Hook candidates with exclusive perks

It takes more than money and good work culture to lock down an applicant. The grass is always greener on the other side of the benefits fence. Potential employees commonly compare what they receive at their current place of work to what special perks and benefits you are offering and base their final decision on the better package. 

Benefits encompass options such as life insurance, health, paid-time-off, retirement savings plans, and even stock options if applicable. For smaller companies with less money to spare on benefits, highlight desired, unique, and exclusive perks such as flexible office hours, work from home options, skill expansion programs, or endless office snack supplies. You give your company a higher chance of sticking out when you focus on making the exclusive perks more appealing and creative.

Don’t neglect your digital reputation 

In this day and age, anyone can write a review about a company, and any job-seeker can read it. Be careful of negative reviews online about your company, and try your best to monitor to make sure your company has a good reputation on the internet. 

Just like you would not hire a contractor with bad reviews, a potential employee would not want to work for a company with poor internet ratings. 

Build an irresistible brand

What better way to entice applicants than to develop a brand that is known to be a great place to work? From the freedom to create new ideas to give back through social responsibility, Kulpa cannot stress enough how care and attention to company culture have paid off when building a brand. His company was named “Best Place to Work” by San Diego Business Journal in 2018.

About Jason Kulpa

Jason Kulpa is a serial entrepreneur and the Founder and CEO of, San Diego’s Fastest Growing Business multi-year award winner, and a Certified Great Place to Work multi-year winner. Mr. Kulpa is a San Diego’s two-time winner of the Most Admired CEO Award of the San Diego Business Journal and also a semi-finalist for the Ernst and Young Entrepreneur award. Under Mr. Kulpa’s leadership, in 2018, his teams volunteered at over 24 events and worked side-by-side to improve the San Diego community. They hosted a gala dinner benefiting individuals with autism, cheered on Special Olympic athletes as they broke their records on the track, and brought school supplies and cold-weather gear to students impacted by homelessness. Jason’s mission to bring awareness, support, and inclusion for special needs causes.