If you’re a blogger or compose pieces for an internet periodical or journal, it’s likely that you’ll question whether your write-up necessitates a picture or not. The reply is invariably an”yes”. Visuals invigorate a piece and additionally enhance your website’s search engine optimization. This article explains the process of thoroughly refining an image for SEO and furnishes some recommendations on using visuals for the optimal user experience. 

Always use images

When used appropriately, visuals can aid readers in comprehending your article more effectively. Although the age-old adage “An image speaks a thousand words” may not necessarily hold true for Google, it certainly holds true when it comes to livening up a thousand tedious words, depicting your message through a graph or data flow diagram, or simply making your social media posts more appealing.

It’s a simple suggestion: incorporate visuals into all your written pieces to enhance their attractiveness. Additionally, with the growing significance of visual exploration, as evident in Google’s search prospects, it might lead to a considerable increase in your website traffic. Therefore, it is logical to prioritize image SEO if you possess visual content. 

Finding the right image 

Your article requires an illustration that pertains to its theme. If you’re including an arbitrary picture solely to attain a favorable SEO score, then you’re not doing it correctly. The picture should mirror the subject matter of the article or serve as an explanatory tool within the text. Additionally, place the picture adjacent to the relevant content. If you possess a principal image or one that you want to rank, aim to place it at the top of the page, provided it appears natural. An image that correlates with the text has a higher ranking for the keyword it’s optimized for. 

Using Alternatives

In case you do not possess any original images to use, there exist alternative methods to discover distinct images and evade generic ones. For instance, Flickr.com is an excellent source of images, as it offers Creative Commons images. However, it is essential to give credit to the original photographer. Nonetheless, you might notice that images with individuals in them typically resemble stock photos, unless you capture the photographs yourself, which is always the optimal choice. Other options for images could be diagrams or sketches. Besides, it is worth noting that animated GIFs are tremendously trendy these days.

Ensuring images are mobile friendly

If you have used appropriate file format and compacted your graphics, they must be quite compatible with mobile devices. However, at times the presentation might not be as expected. Since more than half of all web traffic originates from mobile devices, it is essential to ensure that images do not disrupt the mobile experience. Therefore, it is highly recommended to examine your website from various mobile devices to guarantee that the images appear optimal. Keep in mind that tablets, iPhones, and Android devices may exhibit your graphics somewhat differently. Employing Google’s mobile-friendly examination is recommended to confirm that your images are not decelerating the site speed on mobile.  

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