In today’s world, social media celebrities hold a lot of power. For that reason, many people — and brands — feel they have to emulate those celebrities’ identities to succeed. The truth is that anyone can build an authentic brand on social media. However, doing so requires a unique approach centered on bringing value. In this article, Drive Social Media explains four strategies for accomplishing that goal and creating a brand worth following.

1. Reframe Your Thoughts

People don’t merely socialize on social media. Social commerce is also a growing trend, with sales already in the billions each year. While it may feel like social media selling is too pushy, you’re simply bringing valuable products and services to your audience.

And since only a fraction of your audience sees your posts, think of yourself as trying to meet the needs of more people every time you post about your brand. That one change in your thinking can help your online activity feel more authentic.

2. Find Your Niche

The fastest way to build an inauthentic brand on social media is to try to cater to everyone. Don’t get caught up in the social media celebrity hype. You don’t need even one million followers to build a solid brand as long as the audience you do have is engaged, loyal, and loves your brand’s messaging. Be authentic in your branding by sticking close to your values and crafting a high-quality community.

3. Show People Your Reality

Authentic branding is the top priority for the current generation. They not only want to see your offers, but they also want to know the names and faces behind the brand. Consider giving your audience a glimpse into the day-to-day brand-building process. Letting them see the ups and downs can humanize your brand and help your audience build connections.

4. Let AI Technology Do the Heavy Lifting

You can’t outsource all of your brand-building responsibilities to ChatGPT, as you don’t want to end up losing your audience because you look and sound like a robot. However, it’s hard to ignore the fact that AI can help you automate certain tasks so that you can focus your efforts on creating content.

For example, ChatGPT is excellent for generating new content ideas and discovering emerging trends. Leverage it for what it’s worth, and let it help you figure out what new things you should try with your content without doing away with your authenticity.

Following Best Practices for the Best Possible Results

Learning how to sell online is a requirement for building a strong brand. However, there’s no reason you have to do it inauthentically. By following these best practices, you can build a successful brand that brings in serious revenue while still maintaining a solid connection with the audience that makes it all possible.

About Drive Social Media

On its mission to triple every partner’s ROI, the highly trained team at Drive Social Media offers top-tier marketing solutions rooted in the best of today’s effective strategies. Drive Social Media’s unique process centers around Marketing Milk, the agency’s proprietary ROI-tracking platform. Drive has expanded its influence to five U.S. locations and has been named one of INC’s 500 Fastest Growing Companies in America.