Whether you’re a large office with numerous providers or a small office with one or two doctors and nurses, reaching more patients is essential to growing your medical office. While sending advertisements through the mail and word of mouth are common practices, one of the things that you can do is create social media content. Here are a few tips to consider.

Scheduling

When you begin a social media campaign for your medical office, try to make posts in a timely manner and on a schedule. This will give viewers something to look forward to at about the same time each day. It can also help the office staff to remember when to make a post if it’s done at the same time. A medical writing service can develop posts that you can share as well as offer questions that can get viewers involved.

Review the Information

One of the first things to do when you launch a social media campaign is to think about the audience you’re trying to reach so that the information that’s delivered is relevant. For example, you don’t want to talk about arthritis or illnesses that impact senior citizens if you only work with children. Consider sharing tips to stay healthy for your target group to follow as well as things to avoid. You could also post details about special classes in the community that focus on the health of your patients so that they have more ways to maintain their health.

Staff Highlights

If you’re trying to reach new patients or you want current patients to get to know the people who work in your medical office, consider highlighting your staff members each week. You can post pictures of your staff and their responsibilities as well as some fun details about them, such as what they like about their job or what they like to do in their spare time. This can give patients a way to feel as though they are a part of the medical family instead of just a name in the computer system in your office.

Medical Details

There are a few things that you don’t want to do when it comes to social media for your medical office. Avoid giving direct medical advice. Even if you’re a doctor posting the details on the social media page, you don’t want viewers to take it completely to heart and state that you told them what to do regarding their health only for something to happen to them. If something negative does happen, such as an injury or illness, they could make claims that they only took medications or performed certain actions because of what you shared on your page, which could lead to possible legal issues. You don’t want to share patient information online either. This is often a privacy violation and can sometimes lead to fines for the office. If you do plan to share any pictures online of your patients, make sure you get their permission beforehand.

Growing your practice can come in a variety of ways. One that’s easy and that can sometimes reach more people is by posting on social media platforms.