A top dentist might not have the slightest idea of how to take on their digital marketing for their practice. Hiring an in-house marketing team is an option but keeping the budget at a reasonable level is important. Online marketing can have an impact on where your practices show up in search engine results.
With a limited number of dentists in an area, the importance of ranking at the top increases.
Local SEO professionals in the area can help with this whether they publish press releases on local websites or dental industry websites. The following are things that you should know about digital marketing for your dental practice.
Marketing Agencies Can Help
Marketing agencies can be immensely helpful to a dental practice. There are those that already work with a number of practices. The importance of this is that they likely have contacts to leverage immediately to generate results.
This could be an editor at a large publication like Huffington Post or a smaller local online publication. You want to make sure that the agency is not working with direct competitors as this will cause a conflict of interest.
The marketing agency will help with everything from answering online reviews to generating content for the blog. Take the time to get estimates from a few agencies to see which is the best fit. Asking for previous results is a must as you want to make sure that the ROI on the marketing campaign is optimum.
There are some agencies that charge a high price but always seem to underdeliver. Find an agency that offers value to the practice without impacting cash flow in an immensee manner.
The content that an agency creates will be done with SEO in mind without impacting the flow of the content. Sharable content can attract backlinks which drives rankings on search engines. Interactive content is expensive to create but can generate backlinks far more quickly than written or video content.
The Website Should Be Flawless
The website of the practice has to be flawless for a number of reasons. You want the website to be easy to navigate as this provides the best user-experience. User-experience plays a role in search engine rankings as slow page loading speed can impact this negatively.
A full-service agency is the best option for this as they can create a great website with SEO in mind. The agency can then market it as they see fit as they have the marketing professionals that can help.
Whether you are a dentist in Fuquay Varina or Raleigh, you need to make sure your website is created with the goal of informing current patients and setting new patient appointments. The contact information needs to be easily found as most people want to set an appointment via phone.
Digital marketing should be left up to the professionals that have data from a number of previous campaigns. This data will help create the most efficient marketing strategy possible. Digital marketing will require a number of professionals as so many factors impact how a website ranks.